Merlin Entertainments: The Dungeons Integrated Search Marketing Campaign

The London Dungeon wanted to increase optimised content and quality traffic to the Dungeons website, with a subsequent increase in ticket sales.

Merlin Entertainments: The Dungeons Integrated Search Marketing Campaign


CLIENT • Merlin Entertainments

THE TEAM • Nick Beck, Faye Farman, Ollie Vaughan, Juan Vargas, Carlos Rabanillo. Other contributors: JPMH -Web design/development, Freerange – PR agency.

WHAT IS WONDERFUL ABOUT THIS WORK? • We optimised the Dungeons websites using integrated creative search marketing and changed tactics for season, price discounts, new attractions and great PR.

OBJECTIVES• Increase quality traffic to Dungeons websites, and optimised content. Increase online ticket sales and revenue. Target new audiences. Gain top positions for mission-critical keywords in natural search. Increase online...

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