Merlin Entertainments: The Dungeons Integrated Search Marketing Campaign
CLIENT • Merlin Entertainments
THE TEAM • Nick Beck, Faye Farman, Ollie Vaughan, Juan Vargas, Carlos Rabanillo. Other contributors: JPMH -Web design/development, Freerange – PR agency.
WHAT IS WONDERFUL ABOUT THIS WORK? • We optimised the Dungeons websites using integrated creative search marketing and changed tactics for season, price discounts, new attractions and great PR.
OBJECTIVES• Increase quality traffic to Dungeons websites, and optimised content. Increase online ticket sales and revenue. Target new audiences. Gain top positions for mission-critical keywords in natural search. Increase online...