Merkle UK: Why Merkle should win Business to Business award

Workday, the HR platform, targeted a campaign at a C-suite audience – via their love of sport – to drive awareness of and respect for the brand’s financial software.

The challenge

Workday is a leading provider of enterprise management cloud for Finance, HR, and Planning. While a relatively well-known platform for Human Capital Management (HCM), they had a need to increase awareness of their full suite of products,...

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