Merkle UK: Why Merkle should win Business to Business award

Workday, the HR platform, targeted a campaign at a C-suite audience – via their love of sport – to drive awareness of and respect for the brand’s financial software.

The challenge

Workday is a leading provider of enterprise management cloud for Finance, HR, and Planning. While a relatively well-known platform for Human Capital Management (HCM), they had a need to increase awareness of their full suite of products, particularly their financial and planning solutions. The challenge here was to raise awareness of the Workday brand as the leading enterprise management cloud provider for finance and HR (with particular emphasis on finance) that helps organizations navigate this changing world.

Desired outcome

The desired outcome was to develop and execute a campaign that increases brand awareness of Workday, especially amongst finance...

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