Merging minds and matter - actionable segmentation powered by data fusion

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.

Merging minds and matter – actionable segmentation powered by data fusion

Manjima Khandelwal, Shuchi Sethi, Daniel Jenkinson and Adam MurphyACNielsen Customized Research (IR), United States

THE MARKETING CHALLENGE

In today's marketing world, segmentation...

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