Merck China Life Science Business 3rd CIIE Integrated Communication Project

Merck, as the world's oldest pharmaceutical and chemical company, focuses on the three major fields of medicine and health, life sciences and electronic technology. The brand hopes to take advantage of the opportunity of the Expo to promote business development, consolidate its position in the industry, and at the same time strengthen brand awareness.

Case details

Brand: Merck ChinaBrand owner: Merck China Life Science BusinessMain agency: Shanghai Flash Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Healthcare IndustryMedia channels:cable digital TV, newspapers, websites/microsites,...

Not a subscriber?

Schedule your live demo with our team today