Mercedes-Benz USA, LLC: Smooth Ride campaign

The launch of the sport utility vehicle Mercedes M-Class ML320 represented how far Mercedes-Benz of North America had traveled in recent years from its staid, conservative base and the depth of the cultural change it was undergoing.

Mercedes-Benz USA, LLC: Smooth Ride campaign

Cynthia Tokumitsu

OVERVIEW

The launch of the sport utility vehicle Mercedes M-Class ML320 represented how far Mercedes-Benz of North America had traveled in recent years from its staid, conservative base and the...