Mercedes-Benz USA, LLC: Passion campaign

Mercedes-Benz, whose cars were known for precise design and an elite image, felt the market shifting.

Mercedes-Benz USA, LLC: Passion campaign

Chris John Amorosino

OVERVIEW

Mercedes-Benz, whose cars were known for precise design and an elite image, felt the market shifting. Growth lay in the lower end of the luxury car market, as a strong economy put large...