Mercedes-Benz USA, LLC: Mercedes-Benz Corporate Branding campaign

Mercedes-Benz of North America was at the peak of its game in 1997 when it launched a comprehensive print and television brand campaign.

Mercedes-Benz USA, LLC: Mercedes-Benz Corporate Branding campaign

Cynthia Tokumitsu

OVERVIEW

Mercedes-Benz of North America was at the peak of its game in 1997 when it launched a comprehensive print and television brand campaign. Its sales were generally...