Mercedes-Benz: The smart Hunts the Mouse!

To educate existing customers and potential buyers about its new smart fortwo 451, smart relied on an online campaign that emphasized one of the car's strongest features: agility.

Mercedes-Benz: The smart Hunts the Mouse!

Proximity Germany GmbH


Category: AutomotiveCountry where program ran: EuropeDate program started/ended: 20th March - 30th April 2007

Product Description: New smart fortwo 451

Advertiser/Client Name: Mercedes-Benz Vertriebsorganisation DeutschlandMedia Channels: Web DevelopmentWebsite:


Marketplace Challenge:

An essential feature of the new smart fortwo is its agility. It was necessary to point this out as a central theme on the web.

Target audience: Consumer

Smart customers and potential buyers as well as potential competitor buyers from the minicar sector and second...

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