Mercedes-Benz CLS-Class – The Technology of Seduction
Brand Name: The Technology of SeductionAdvertiser: DaimlerChrysler AGAgency: Springer & JacobyPrize: SilverCategory: Automotive
SUMMARY
The CLS is an entirely new car concept with an exceptional position within the Mercedes-Benz portfolio. Being neither a classic limousine nor a coupé, the CLS actually constitutes a completely new car segment. The mission was to successfully introduce the revolutionary CLS to market by targeting limousine drivers within the entire upper range segment. The main objective was to gain market share from major competitors, Audi and BMW....