Mercedes-Benz - Allstars

Premium automotive brand Mercedes-Benz, a division of Daimler MG, wanted to improve its customer service and employee engagement in the UK during a time of economic recession.

Mercedes-Benz – Allstars

Agency name: River Marketing Client name: Mercedes-Benz UK Category: Dealer/Salesforce/Internal Motivation


Mercedes-Benz (MB) is a premium automotive brand, selling passenger cars via a network of 160 dealers in the UK.

We’ve been working with MB and Smart for a number of years to improve their customer service experience by engaging frontline passenger car staff within the retail network.

Since 2003, our main focus has been to create a meaningful dialogue between head office and the network. In 2003, there was no tangible way of engaging retailer staff. Buy 2008, employee engagement...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands