MercadoLivre (Ebazar): Feed parade

Mercado Livre, an e-commerce technology brand, launched a campaign in Brazil to provide a way for people to celebrate LGBTQIA+ pride during the pandemic, bring the brand emotionally closer to the public and increase reach, frequency, view and engagement.


The campaign goals had to ensure that Feed Parade had provoked a meaningful impact to the LGBTQIA+ community. The measurable objectives of the campaign were:

  1. Behavioral Goal: Provide a way for people to be able to celebrate LGBTQI+ pride in 2020...
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