Mercado Pago: Inflation Proof Prize

Mercado Pago, a digital account in Argentina, partnered with TV show Big Brother to highlight its investment features by investing in the Big Brother prize money and demonstrating how much interest it gained every week the show aired.

Campaign video: Mercado Pago – Inflation Proof Prize

Selected creative: Mercado Pago – Inflation Proof Prize

Credits

Agency: GUT Buenos Aires / UM Buenos AiresAccount Director: Anabella FariasAccount Supervisor: Federico SalomoneArt Director: Juan MigliardoCCO & Partner: Ignacio Ferioli / Joaquín CubríaCommunity Manager: Florencia CazachkoffCopywriter: Valentín AcostaCreative Director: Santiago Narvaja / Valentina Díaz SalamaCreative Manager: Paula AkelCreative PM: Ramiro De VediaCSO: Javier QuinteroDesigner: Carolina Vázquez GarcíaDigital Art Director: Florencia EspinolaDigital Copywriter: Camila CastroDigital...

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