Mercado Livre: Iconic kisses

Mercado Livre, an e-commerce and financial services company, worked with the GUT agency and started the campaign ‘New Iconic Kisses’ that featured kisses of different LGBTQIA+ couples during pride month, receiving more media coverage than Mercado Livre's previous pride campaign.

Iconic Kisses


We were challenged to promote the Mercado Livre campaign New Iconic Kisses which aimed to democratize kisses from different couples and celebrate the LGBTQIA+ community during Pride month, reinforcing the company's positioning of valuing diversity and inclusion. We believe that the case deserves to win an award because - in addition to increasing the visibility of the campaign and generating conversations about the different forms of love throughout the month of June 2021 - the project contributed to changing the status quo of search engines for the the term "iconic...

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