Mercado Livre: Iconic kisses

Mercado Livre, an e-commerce and financial services company, worked with the GUT agency and started the campaign ‘New Iconic Kisses’ that featured kisses of different LGBTQIA+ couples during pride month, receiving more media coverage than Mercado Livre's previous pride campaign.

Iconic Kisses

WHY THE CAMPAIGN IS WORTHY OF AN AWARD

We were challenged to promote the Mercado Livre campaign New Iconic Kisses which aimed to democratize kisses from different couples and celebrate the LGBTQIA+ community during Pride month, reinforcing...

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