Mercado Libre: Real Street Style

Latin American online marketplace Mercado Libre ran Real Street Style, a data-driven campaign promoting its fashion category Moda Libre to increase view-through rate (VTR), engagement, clicks and grow its social media following.

Campaign video: Mercado Libre – Real Street Style

Read the full campaign case study

Selected creative: Mercado Libre – Real Street Style


Media Agency: GUT Buenos AiresAccount Director: María ZicariAccount Supervisor: Bernardita MusaAgency Producer: Julia Lagos / Mora KexelArt Director: Álvaro SalazarCCO/Partner: Joaquín CubríaChief Intelligence Officer: Christian PierreCopywriter: Ticiana ManciniCreative Chairman, Founder: Anselmo RamosCreative Director: Diego Fernandez Posada / Laura RapelaCreative Manager: Paula AkelDesigner: Carolina Vázquez GarcíaECD/Partner: Matías Lafalla / Ramiro Rodriguez GamalloFounder:...

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