Mercado Libre: Elbow to elbow

Mercado Libre, a Latin American marketplace, increased donations for food banks and highlighted the importance of social distancing during the COVID-19 pandemic across LATAM by changing its iconic logo from a handshake to an elbow bump.

Background

Mercado Libre is the #1 Latin American marketplace in terms of users and items delivered daily. It is literally democratizing commerce and finance for millions of people with a highly intuitive app experience and a very simple and visual communication. That explains the success of the brand in a region where according to the latest UNESCO census, 2 out of every 10 Latin Americans cannot read properly and 32 million are illiterate.

Now place yourself in march 2020. When the pandemic was starting to spread across Latam in a sea of misinformation and a region that was far from...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands