Meralys: Put in the Nose

Meralys launched a new campaign for nasal sprays in Croatia with the slogan "What are you putting up your nose?" that used a unique song and video to grab attention.


Launching Meralys HA nasal sprays onto the Croatian market back in 2015 was just the beginning of our journey. We entered an arena dominated by a long-standing market leader, and our mission was clear: to change the game in our favor. Navigating the nasal decongestant category throughout the years wasn't easy. Seasonality, low product differentiation, and high media investment were constant challenges. With competitors flooding the market with similar messages, reaching consumers became increasingly difficult. But we were determined to make our mark.

With the new campaign „What you`re puttin` up your nose” we took a brave step, shifting...

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