Mentos: Fanta limited edition launch – the most unexpected collaboration ever

Mentos, a confectionary brand, partnered with Fanta to release a Limited-Edition chewy candy to strengthen its brand positioning, revitalise connections with younger Vietnamese consumers, and build exciting awareness.

Campaign details

Brand: Perfetti Van MelleAgency: Wavemaker & Digital TurbineRegion: APAC



A brand popular for inspiring fresh connections, Mentos—the mint and fruit chewy candy by Perfetti Van Melle—needed to strengthen its brand positioning to revitalize its connections with younger Vietnamese consumers.

To do this, Mentos joined forces with Fanta—a renowned global brand in the soda arena. Leveraging the power of limited editions to drive hype and desire, the dynamic duo unleashed a one-of-a-kind Mentos chewy candy. Flavored with the bold and fruity taste of Fanta Orange soda, Mentos Fanta offered a unique taste...

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