Mentos: Break the ice with Mentos Say Hello

Mentos, the confectionery brand, attempted to further grow the roll-packs to improve imagery and relevance of the brand in India.

Campaign details

Brand: Perfetti Van Melle/ MentosLead Agency: Creativeland Digital Technologies Pvt. Ltd.Region: APAC

Strategy

Objective

Mentos is a key brand in Perfetti Van Melle India's refreshment & candy portfolio targeting young, extrovert, 18-24...