Mental Health Commission: One drink

The Mental Health Commission of Western Australia (WA) ran a campaign to changed attitudes about drinking alcohol during pregnancy and reduce the number of babies born with fetal alcohol spectrum disorder (FASD).

Executive Summary

True or false: the placenta protects a developing baby from alcohol?

Research says that although many believe it to be true, the reality is quite the opposite.

And it was this tension that 'One Drink' put to use.

By juxtaposing this long-held belief with a confronting life-sized glass baby, we got men and women alike to reconsider what they knew about alcohol and pregnancy.

And modelling suggests we've made a dent in theleading preventable cause of non-genetic, developmental disability in Australia - potentially preventing 11 cases of FASD and saving the Government $24 million as...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands