The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind, and the brand communication battle is also destined to be intensified. Mengniu, a dairy product brand, does not have any Olympic rights, and hopes to use this window to convey warmth and confidence to the world.
Case details
Brand: Mengniu
Brand owner: Mengniu
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Industry: Dairy
Media Channels:Outdoor Billboards, Building Media, Influencers (Key Opinion Leaders...
