Mengniu#Let the poem of refueling sail to Tokyo

The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind, and the brand communication battle is also destined to be intensified. Mengniu, a dairy product brand, does not have any Olympic rights, and hopes to use this window to convey warmth and confidence to the world.

Case details

Brand: Mengniu

Brand owner: Mengniu

Main agency: Mengtong Communication/MT

Main agency holding group: Mengtong Communication/MT

Market launch: Mainland China

Industry: Dairy

Media Channels:Outdoor Billboards, Building Media, Influencers (Key Opinion Leaders...