Men of Platinum: Hitting a 6 with KL Rahul

Men of Platinum, a jewellery brand, launched a 6-episode miniseries to showcase platinum jewellery, the League of Platinum Men, in India to build consumption, create pull and increase consideration.

The marketing objective

This is the story of a brand that built its own ground amidst what is an indelible part of India's cultural landscape - Gold. Gold as an industry accounts for 1.3% of India's GDP and a huge majority of the $50Bn+ jewellery market....

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