Memory and perception of brand mentions and placement of brands in songs

Although brand placement in movies and TV series has attracted significant interest from researchers and practitioners, little is known about the financed insertion of brands in songs.

Memory and perception of brand mentions and placement of brands in songs

Eric Delattre

University of Lille 3

Ana Colovic

Rouen Business School


‘Now I got to give a shout-out to Seagram’s gin / Cause I drink it and they payin’ me for it’...

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