Memorex: Pain Inspired Design

OLSON Minneapolis relaunched Memorex, an outdated brand with a lacklustre product line and a tiny marketing budget, as the first consumer electronics brand to appeal to women.

Memorex: Pain Inspired Design

Olson, Minneapolis


Pain. Who Knew It Could Be So Inspirational?

Consumer electronics. It's a bazillion-dollar category with heavyweight brands like Sony, Samsung and Toshiba pouring oodles of money into developing the latest and greatest technology.

Enter Memorex.

An outdated brand, with a lackluster product line, tiny marketing budgets and an interesting idea. The idea? In a category created by men and for men, relaunch Memorex as the first consumer electronics brand to appeal to women. Just make them cute and pink, right? Not exactly.

This is a story about finding product ideas in dozens of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands