MELÉ: A Scientific Breakthrough -The Magic of Melanin-Rich Skin

MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.

Campaign details

Brand: MELÉ Agency: Anomaly New York

Summary

More diverse than ever, and prouder than ever.

And yet, too often this beautiful Black and Brown skin had not been authentically reflected in brands; not even in the skincare aisle.

Over the past decade, skincare marketing had evolved to include diverse faces, but the products themselves had not.

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