Melbourne Writers Festival – Democratising Literature
Planning was entrusted with the job of getting more people to attend the annual Melbourne Writers Festival (MWF). Instead, Planning envisioned a future for the Writers Festival that was more than an aloof, highbrow congregation of writers.
The Melbourne Writers festival would enable the democratization of literature.
It would destroy the barriers to entry into the elite and distant world of writers and writings. In stories and storytelling, Planning found common ground between the highbrow world of literary writers and the humble but pleasurable world of tram page-turners. The Melbourne Writers...