Meituan "Let's Go, Fans Team"

With the 2022 World Cup fever coming, Meituan Waimai hopes to take advantage of the 2022 World Cup and unite platform brands to convey the message of delivering everything.

Case details

Brand: Meituan Waimai

Brand owner: Meituan

Main agency: Tian Yu Kong Shanghai

Main agency holding group: Guangdong INSIGHT Brand Marketing Group Co., Ltd.

Launched in: Mainland China

Industry: Internet

Media channels:

Budget: 2-3 million

Case Summary

Meituan Waimai hopes to take advantage of the 2022 World Cup and unite platform brands to convey the message of delivering everything. With insight into the often-overlooked fan group during the World Cup, we have joined forces with 18 brands to co-sponsor 18 fan teams. From team photos, team names, jerseys, to co-branding slogans...

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