Mei Su Jia Er X Kids Wang "City Spokesperson" Marketing

Eric Yu

As an "old brand" foreign infant formula in the Chinese market, Mei Su Jiaer urgently needs to establish contact with the new generation of young Chinese mothers. The brand hopes to expand consumers' attention to the brand through lively and interesting forms, while at the same time having meaningful interactions with end consumers to drive sales.

Case details

Brand: Friso

Brand owner: Friso

Main Agency: Carat China

Holding Group: Dentsu China

Put on the market: Mainland China

Delivery time: July 22nd-October 8th, 2019

Industry: Infant formula

Media channels: social media, short video platforms,

Budget: 20 million

Case summary

As an "old brand" foreign infant formula in the Chinese market, Mei Su Jia Er urgently needs to establish contact with the new generation of young mothers in China, so the brand chose Douyin to promote it. Carat China has tailored its marketing strategy based on the sales...

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