As an "old brand" foreign infant formula in the Chinese market, Mei Su Jiaer urgently needs to establish contact with the new generation of young Chinese mothers. The brand hopes to expand consumers' attention to the brand through lively and interesting forms, while at the same time having meaningful interactions with end consumers to drive sales.
Brand owner: Friso
Main Agency: Carat China
Holding Group: Dentsu China
Put on the market: Mainland China
Delivery time: July 22nd-October 8th, 2019
Industry: Infant formula
Media channels: social media, short video platforms,