Megacities as the new frontiers – a global consumer lifestyle study

For the first time in human history, more people live in cities than live in the countryside. The 'Megacity' is the very embodiment of the new form of teeming metropolis, with a varied mixture of opportunities and challenges.

Megacities as the new frontiers – a global consumer lifestyle study

Nick ChiarelliConsumer Trends, GfK Roper Consulting, United Kingdom

INTRODUCTION

For the first time in human history, living in a city is the norm; more people live in cities than...

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