Meeting the emotional needs of healthcare consumers

Alan Branthwaite

Visual imagery is a powerful tool for brand communication, going well beyond simply attracting attention to implanting ideas, changing ways of thinking, and reframing perceptions.

Meeting the emotional needs of healthcare consumers

Alan BranthwaiteIgnition Marketing Research Consultancy, United Kingdom

INTRODUCTION

Great brands, in any category, create an emotional bond with their consumers and stakeholders. It is not just that they...

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