Meeting APAC consumer new travel expectations: Sustainable, transformational and safe

COVID-19 has changed travel in Asia, with new consumer expectations and motivations that show preference for restriction-free destinations and longer getaways for personal development.

Travel has resumed and more or less normalised to pre-COVID levels. However, the purpose and demands of consumers have shifted.

The Kantar webinar ‘The future of travel in APAC – Asian travellers and their new expectations’ found that in 2019, Asians generally gravitated towards taking mini-vacations, Insta-worthy holidays and B-leisure trips – where business and leisure travel combine as work-life boundaries blur. Travel itineraries were also centred around wellness.

In contrast, post-pandemic travel veers towards restriction-free destinations. In light of COVID fatigue, travellers have a preference for longer travel for personal development retreats.

As a result of the pandemic, two...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands