Meeting APAC consumer new travel expectations: Sustainable, transformational and safe

COVID-19 has changed travel in Asia, with new consumer expectations and motivations that show preference for restriction-free destinations and longer getaways for personal development.

Travel has resumed and more or less normalised to pre-COVID levels. However, the purpose and demands of consumers have shifted.

The Kantar webinar ‘The future of travel in APAC – Asian travellers and their new expectations’ found that in 2019, Asians generally...

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