Travel has resumed and more or less normalised to pre-COVID levels. However, the purpose and demands of consumers have shifted.
The Kantar webinar ‘The future of travel in APAC – Asian travellers and their new expectations’ found that in 2019, Asians generally gravitated towards taking mini-vacations, Insta-worthy holidays and B-leisure trips – where business and leisure travel combine as work-life boundaries blur. Travel itineraries were also centred around wellness.
In contrast, post-pandemic travel veers towards restriction-free destinations. In light of COVID fatigue, travellers have a preference for longer travel for personal development retreats.
As a result of the pandemic, two...