Meetic: Meetic rekindles 'La Flamme' on 15-34 years old

Online dating service, Meetic, partnered a much-loved TV character to shift consumers' perception of its platform in France.

Campaign details

Brand: MeeticBrand owner: Match.comLead agency: Havas Media France, NativeContributing agency: Canal Brand FactoryCountry: FranceIndustries: Online dating sitesMedia channels:Cinema, Online video, Social media, Sponsorship - media, Television...