Meet the People

As marketers continue to pursue the attractive, and growing, pool of African-American and Hispanic consumers, grassroots and word-of-mouth marketing are emerging as a means for engaging these audiences without resorting to clichéd cultural references.

Meet the People

As marketers continue to pursue the highly attractive and growing pool of African-American and Hispanic consumers who promise stronger brand loyalty than Non-Hispanic Whites, grassroots and word-of-mouth marketing is emerging as a means...

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Insights Team
Bray Leino

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