Meesho: Social Commerce Says Namaste

Sanchari Chakrabarty, Natasha Bohra

Reselling app Meesho ran a TV and digital campaign targeting Indian women to grow revenue, transactions and downloads, and attract more sellers.

Campaign details

Brand: MeeshoBrand owner: MeeshoEntrant company: DDB Mudra MumbaiIdea creation: DDB Mudra Group MumbaiMarket: IndiaSector: Online retailMedia channels: Mobile & apps, Online video, Print - general, unspecified, Social media, Television & Connected TVBudget: 1 - 3 million

Executive summary

While the e-commerce market in India is growing, Meesho was hunting for untapped opportunities. In Indian metros, there were 230 million non-transacting internet users and just 140 million transacting users. Frequent online shoppers are around 50 million users.

This makes small-town India the next holy grail, and...

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