Meesho democratizes ecommerce for Bharat in record time
Ranjit Raj R, Rhea Thomas, Vivek Iyer
Meesho, an online shopping app, increased monthly transacting users and brand awareness in more rural towns in India, by advertising its low-price platform on TV and during the Indian Premier League (IPL).
Campaign details
Brand: Meesho Brand owner: Meesho Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Online retail Media channels: Print - general, Mobile & apps, Online display, Sponsorship - sports Budget: Over 20 million
Executive...
