Meesho democratizes ecommerce for Bharat in record time

Meesho, an online shopping app, increased monthly transacting users and brand awareness in more rural towns in India, by advertising its low-price platform on TV and during the Indian Premier League (IPL).

Campaign details

Brand: Meesho Brand owner: Meesho Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Online retail Media channels: Print - general, Mobile & apps, Online display, Sponsorship - sports Budget: Over 20 million

Executive summary

Meesho is a fast-growing Indian e-commerce brand with a vision to democratise e-commerce for price-conscious Indians. Faced with the daunting task of breaking into the duopoly of Flipkart and Amazon, Meesho had to effectively advertise to drive penetration and habit formation with consumers, especially from tier-two towns...

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