Medical communications, consumers, and the internet
Risa Asami, Tina Hjelleset, Howard Moskowitz and Laurent Flores
This study shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements.
Medical
Communications, Consumers, and the internet
Deconstruction, ideation and re-optimisation as research
opportunities in a competitive environment
Howard
MoskowitzMoskowitz
Jacobs Inc.Tina Hjelleset
Moskowitz Jacobs Inc.Risa
AsamiMoskowitz
Jacobs...
