This study shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements.
Communications, Consumers, and the internet
Deconstruction, ideation and re-optimisation as research
opportunities in a competitive environment
Jacobs Inc.Tina Hjelleset
Moskowitz Jacobs Inc.Risa