Medical communications, consumers, and the internet

Risa Asami, Tina Hjelleset, Howard Moskowitz and Laurent Flores

This study shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements.

Medical Communications, Consumers, and the internet

Deconstruction, ideation and re-optimisation as research opportunities in a competitive environment

Howard MoskowitzMoskowitz Jacobs Inc.Tina Hjelleset Moskowitz Jacobs Inc.Risa AsamiMoskowitz Jacobs Inc.Laurent Flores CRM Metrix

Introduction Medical Sites as the Most Important

A growing body of data about Internet usage reveals that medical information is the most widely sought on the Internet, and consequently medical sites receive the greatest interest. Medical information can range from conventional information about health and wellness to more specific disease sites...

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