Medical communications, consumers, and the internet

This study shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements.

Medical Communications, Consumers, and the internet

Deconstruction, ideation and re-optimisation as research opportunities in a competitive environment

Howard MoskowitzMoskowitz Jacobs Inc.Tina Hjelleset Moskowitz Jacobs Inc.Risa AsamiMoskowitz Jacobs...