Media's continuous structural change

In this second article on the advertising recession Tim Ewington reviews and analyses advertising expenditure in six major media sectors - newspapers, television, magazines, outdoor, radio and cinema.

Media's Continuous Structural Change

Tim EwingtonHuman Capital

Media is a volatile business in which it is critically important to understand the structural changes that are taking place and take advantage of them. The long-term view 10 or 20...

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