Media's coming of age

The Deputy Convenor for the 30th IPA Effectiveness Awards, Marie Oldham, explains the 'media genius' behind some of the winning campaigns, including Department of Health's 'Tobacco Control', TDA Teacher Recruitment's behavioural-economic inspired 'Best In Class', the social media push behind Wispa's relaunch and Virgin Atlantic's 'Still Red Hot' TV campaign.

Media's coming of age

By Marie Oldham

Chief Strategy Officer, MPG Deputy Convenor of Judges 2010

When David Golding asks you to be his Deputy Convenor for the 30th IPA Effectiveness Awards your first thought has to be ‘OK, what does he want from me?’ Given the role of media and media agencies in producing great winning papers in recent years I thought ‘yes, media has finally crossed the great divide and become a critical element in winning an IPA award'. On consulting David and previous Convenors there was also a feeling that emerging channels have finally reached critical mass,...

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