Mediaocean study examines how marketers are responding to top 2023 industry concerns

Looks at what's driving change in the advertising industry and marketer attitude toward changes in connected TV (CTV), omnichannel marketing and brand safety.

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The year 2022 was full of surprises for brands, agencies, and other key players in the advertising economy — not all of them pleasant.

Consumers embraced TikTok in huge numbers. Streaming powerhouse Netflix reversed its opposition...

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