Mediamarkt: Refreshing a brand in a challenging market

MediaMarkt, a German consumer electronics store, launched a campaign in Belgium to rebrand itself because its price-fighting strategy was no longer working.

Online retail
Belgium
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: MediamarktBrand owner: CeconomyEntrant company: Wunderman Thompson, AntwerpMarket: BelgiumSector: Online retailMedia channels: Direct marketing, Online video, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Creative assets...

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