Mediamarkt: Refreshing a brand in a challenging market MediaMarkt, a German consumer electronics store, launched a campaign in Belgium to rebrand itself because its price-fighting strategy was no longer working. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Online retail Belgium Campaign detailsBrand: MediamarktBrand owner: CeconomyEntrant company: Wunderman Thompson, AntwerpMarket: BelgiumSector: Online retailMedia channels: Direct marketing, Online video, Radio & audio, Social media, TelevisionBudget: 1 - 3 millionCreative assets...
