Mediamarkt: Refreshing a brand in a challenging market

MediaMarkt, a German consumer electronics store, launched a campaign in Belgium to rebrand itself because its price-fighting strategy was no longer working.

Campaign details

Brand: MediamarktBrand owner: CeconomyEntrant company: Wunderman Thompson, AntwerpMarket: BelgiumSector: Online retailMedia channels: Direct marketing, Online video, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary...