If I move some of my television budget to radio, will I get a better return?

Andrew Green

Radio often suffers from a lack of awareness as far as marketers are concerned, both because of the lack of 'buzz' surrounding the medium, and as it is often perceived to be difficult to measure the results of radio ads.

If I move some of my television budget to radio, will I get a better return?

Andrew GreenZenithOptimedia

BACKGROUND

$35.4 billion was spent on radio advertising across the 63 countries monitored in ZenithOptimedia's latest Advertising Expenditure Forecast...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today