How many times do people need to see my message before they buy?

Establishing how much marketers need to advertise is integral to any campaign, both in setting budgets and achieving the desired results of brand communications.

How many times do people need to see my message before they buy?

Andrew GreenZenithOptimedia


Marketers obviously need to take a view on how much they need to advertise in order to have an effect in the marketplace. They need to know how much is enough – and how much is too much (seeing an ad too many times may produce negative effects).

Only then can they estimate how much they will need to spend to have the desired effect.

In a simple world, an advertiser might determine from various sources that he needs to reach his target...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands