MediaDNA: Matching Brand Profiles to Media Brands
The MediaDNA Consortium
- 'Consumers have a stronger relationship with media than they do with brands. The key is to harness that relationship to the brand.' (1)
Advertising agencies nowadays have a wealth of data on reach, frequency, coverage and costefficiency to help improve exposure. However, it is not good enough just to get your ad in front of your target anymore. How can receptivity to...