Media World

Peter Fiddick

Peter Fiddick reviews the European media scene against the background of the World Cup and compares this event to the demise of Leo Kirch in Germany and ITV Digital in the UK, both have been undermined by badly judged soccer deals.

Media World

Blowing the Final Whistle

Peter Fiddick

Ok lads, all together now: We are on our way to Japan-and-Kor-ee-a...! Doesnt scan too well, I grant you, but Mays the month the soccer World Cup starts and we need to get in the spirit early.

Because what it means, after all, is lots and lots of people, around the globe, sitting glued to their tellies. And, as it is prophesied, where there are bums on television seats, especially young male bums, yea, shalt there also be advertising revenue. Haa-llelujah!

So now is not the time to remind ourselves that,...

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