Media World: Pay to View (please)

'Spend your way out of trouble' is the mantra that media chant at marketing types when airtime and space schedules start to look windy.

Media World Pay to View (please)

Peter Fiddick

At last someone puts their money where their mouth is. Spend your way out of recession is the mantra the media chant at marketing types when those airtime and space schedules start looking windy. Look at...