Media usage across the globe: TGI data from major markets

This article details research from TGI, which was commissioned by WARC Online, into media usage around the world.

Media usage across the globe: TGI data from major markets

Laura James WARC Online

Watching television remains the dominant media pastime among consumers worldwide, with the average claimed daily viewing time reaching 3 hours and 20 minutes.

This is according to new comparison data commissioned exclusively by WARC Online from TGI, the research firm, across all major advertising markets where data are available, including Brazil, China, Japan, the UK, India and Canada.*

TV viewing time

Television viewing levels were found to be highest in Central and Latin America, with Argentina, Brazil and Mexico taking each of the top...

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