Media shops become marketers

In his regular look at the U.S. media scene, Joe Mandese reports on the trend for large media shops to employ chief marketing officers, and P&G’s communications planning review which is looking well b...

Media Ink

Media shops become marketers

Joe Mandese

Two important developments over the past month promise to transform the way media agencies operate in the US and possibly in other markets around the globe. The first was the creation of a chief marketing...