WARC Online's James Aitchison reports from the conference Media Research 2009. Presentations covered include an advertiser's perspective from Anheuser-Busch InBev and the World Federation of Advertisers, as well as sessions on integrating and measuring mobile media, the web analystics of Nielsen and Yahoo!, neuro-marketing and IPA Touchpoints.
Media Research 2009: a complex consensus
James Aitchison
WARC Online
On a day when the papers were all reporting the IMF’s prediction of a paltry 0.5% annual growth in the world economy, it was fitting to open Media Research 2009 with a keynote address...
