Media outlook

Bob McCurdy, Amy Carney, Neg Norton, Jeff Hamill, Jim Joyella, Jason E. Klein, Nancy Fletcher, Debby Beece and Vito Fortuna

Reviews the current state of U.S. media channels.

Media outlook

Bob McCurdyClear Channel Radio Sales

RADIO

The past two years have been exciting and challenging ones for those in the radio industry. Over the past 24 months, radio has aggressively taken the lead in addressing the clutter issue, worked tirelessly with advertisers and agencies to identify new and creative ways to use the medium, began rolling out HD digital radio and its benefits of greater format variety and CD-quality sound as well as having developed new ways of distributing its content. There has been more creative energy and action undertaken by the industry to enhance its value...

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