Media Outlook: The C-Level stumbling block to faster growth the outlook for online in 2003

Randy Kilgore

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

The C-Level stumbling block to faster growth – the outlook for online in 2003

Randy KilgoreWSJ.com

Our view at The Wall Street Journal Online is that online advertising sales will grow methodically in 2003 as the concerted efforts of publishers, trade organizations, and research companies prove to marketers that the consumer's voracious consumption of content online must be considered when planning media strategy.

Hurdles remain. As an industry, we're systematically attacking issues like cumbersome buying procedures, expensive production costs, and allocation models. Like sand castles along the shoreline, these will be overrun eventually by the...

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